In this episode of the Side Hustle to Six Figure Podcast, host Chontelle Fossey delves into her transformative journey from struggling with inconsistent sales and high anxiety to discovering a scalable, automated sales strategy that doesn’t rely heavily on Facebook ads.
Chontelle shares the key metrics that changed her approach, the power of growing an email list, and how this shift allowed her to achieve predictable outcomes and leave her corporate job. She also highlights a client success story to illustrate the effectiveness of this strategy and announces her upcoming online course designed to help other side hustlers achieve similar success. Tune in for actionable insights and strategies to turn your passion into a profitable, sustainable business.
Episode Highlights:
- The Early Struggles: Chontelle shares her journey from inconsistent sales and anxiety to finding an automated way to scale her business without relying heavily on Facebook ads.
- The Turning Point: Discover how a light bulb moment and a key metric analysis transformed Chontelle's approach to marketing and profitability.
- Email Marketing Magic: Learn how growing an email list became Chontelle's secret weapon, allowing her to scale her sales sustainably and profitably.
- Client Success Story: Hear about a client who transitioned from spending thousands on Facebook ads with little profit to using email marketing effectively, resulting in increased profits and more free time.
- Upcoming Course Announcement: Chontelle is launching an online course in September to teach this scalable sales strategy, perfect for side hustlers preparing for Q4.
Key Takeaways:
- Predictable Outcomes without Facebook Ads: Chontelle reveals the automated strategy that helped her achieve consistent sales without burning through profits on ads.
- Analysing Metrics: The importance of understanding key metrics like the cost of purchase to make informed decisions.
- The Power of Email Lists: Why growing your email list is a game-changer and how it can lead to sales on autopilot.
- Client Transformation: Real-life example of how email marketing can reduce marketing spend, increase profits, and give you back your weekends.
- Scalable Sales System: Steps to create a reliable sales system using lead ads and automated email flows.
Links and Resources:
- Episode 3: Why Your Email Marketing Isn’t Working: Listen Here
- Join the Waitlist for Chontelle’s Online Course - Scrollers to Subscribers: Sign Up Here
- Ready for Chontelle and her team to implement an email marketing strategy? Learn More Here