In this episode, Chontelle takes you behind the scenes of a powerful coaching session that offers valuable insights for e-commerce business owners. She walks you through her process and shares key takeaways that can help you scale your business while managing time constraints.
Key Takeaways:
- Overcoming Business Challenges: Mary’s business faced tough times, losing key team members and struggling to scale sales despite having good website traffic.
- Importance of Returning Customer Rate: Chontelle explains how Mary’s high returning customer rate (over 70%) signaled a need for more new customers. If your returning customer rate exceeds 30%, you might be relying too much on existing customers and not attracting enough new ones.
- Tracking Engagement with Klaviyo: Chontelle highlights the importance of monitoring list engagement when growing an email list through ads, especially using giveaways. Mary’s highly engaged list was an excellent foundation for future sales growth.
- Repurposing Content with Automated Flows: A simple yet powerful change was creating an automated email flow that sends out an email every Monday without additional effort. Chontelle shares how repurposing existing content can drive free traffic and increase sales.
- Small Budget Tweaks for Big Results: By reallocating Mary’s ad spend slightly, focusing more on growing her email list, they were able to bring in new customers and increase sales without spending more money overall.
- Maximizing Email Frequency: Chontelle emphasizes that sending more emails don’t necessarily lead to unsubscribes—consistent, value-driven emails build trust, drive traffic, and generate more sales.
- Turning Off Smart Sending: A crucial tip for Klaviyo users—disabling "Smart Sending" in email flows ensures subscribers receive all scheduled emails, boosting the chances of sales.
Actionable Tips:
- Check your returning customer rate to ensure you're balancing between repeat buyers and new customers.
- Review your email list engagement when growing it through ads or giveaways to ensure you're attracting the right people.
- Consider setting up automated email flows using repurposed content to save time and increase traffic.
- Evaluate your marketing spend and test small adjustments to boost brand awareness without increasing your overall budget.
- Send more emails! Don’t shy away from frequent, value-packed communication with your list—it’s a proven way to drive sales.
Join Chontelle in this episode as she uncovers practical, hands-on strategies that can help any e-commerce business owner overcome roadblocks and scale their business efficiently.
Need Further Help - Book a One to One Coaching Session with Chontelle:
- Book a 1:1 coaching session to gain clarity and control of your business. Book here.