In this episode, podcast host, Chontelle Fossey, dives into the importance of preparation for Black Friday. Emphasizing that small, consistent steps lead to significant progress, she shares key decisions and actionable steps to take now to avoid chaos and overwhelm as the big day approaches.
Key Takeaways:
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The Power of Small Steps:
- Emphasizes how tiny actions accumulate to create major results.
- Preparation alleviates feelings of chaos and helps maintain control.
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Recap on the 5 Key Decisions You Need To Have Made
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Creating and Preparing Assets:
- Develop a cohesive look for your website, social media, and email marketing to reflect your Black Friday campaign.
- Duplicate your Shopify theme for modifications without disrupting your current site.
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Social Media Strategy:
- Create all necessary images and schedule social media posts in advance.
- Incorporate various formats like posts, stories, and reels for broader reach.
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Inventory Management:
- Check stock levels to ensure you have enough of your best-selling products.
- Set up discounts or promotional codes ahead of time to streamline the process.
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Email Marketing Strategy:
- Actively grow your email list with strategies like collaborations or giveaways.
- Nurture new subscribers through a well-crafted welcome email series.
- Plan regular email communications leading up to Black Friday to build rapport.
Action Items:
- Review and finalise the five key decisions regarding your Black Friday strategy.
- Start creating promotional materials (images, emails, etc.) to ensure a consistent brand message.
- Schedule social media posts and prepare your email marketing strategy.
- Assess stock levels and set up necessary discounts in advance.
Resources Mentioned:
- Link to Free Download: Checklist for Black Friday preparations, including the five key decisions.
- Link to Email List Growth Guide: Tips and strategies to effectively grow and nurture your email list.
Join the Community:
- For more support, join the Side Hustle to Six Figures Facebook group and connect with Chontelle and ask questions.
- Consider booking a one-on-one coaching session with Chontelle for personalised strategy support.