In this episode, host, Chontelle Fossey, dives deep into crafting an effective email marketing strategy to prepare for Black Friday. If you haven’t already, check out these complimentary previous episodes:
- Episode 17: The 5 key decisions for your best black Friday sales
- Episode 19: Do this NOW for your best black Friday (without the overwhelm)
Key Takeaways:
-
Email Marketing Importance: Email marketing is a crucial tool for driving free traffic to your website, especially around Black Friday. It's not too late to grow your email list!
-
Email Frequency: Start by sending at least one email per week leading up to Black Friday. As the day approaches, increase the frequency to engage your audience.
-
Email Flows: Implement essential email flows—browse abandonment, abandoned cart, and welcome emails—to maximize engagement.
-
Promotional Strategy: Build excitement before your sale by sending emails that outline your offers, remind customers of urgency, and encourage them to prepare.
-
Segmentation: Utilise list segmentation to resend emails to those who didn’t open previous messages.
-
Countdown Timers: Use countdown timers in your emails to create urgency on the last day of your promotion.
Resources Mentioned:
- Free Download: How to Grow and Nurture an Email List
- Free Black Friday Planner and Checklist
- Join my Facebook group: Side Hustle to Six Figures
- Email Countdown Timer: Sendtric
Feel free to reach out to me, Chontelle Fossey, on Facebook and Instagram to share your thoughts or ask questions about the episode. Let’s get ready for an amazing Black Friday together!