The $1K flash sale strategy:
how Chontelle made $1,000 in 50 minutes (and how you can too)
Episode summary:
In this episode of Side Hustle to Six Figures, host Chontelle Fossey shares the details of a marketing strategy that generated $1,000 in just 50 minutes. This unique “50% off for 50 minutes” flash sale helped clear slow-moving stock, attract new customers, and grow her email list—all without relying on ads.
Chontelle takes listeners behind the scenes to explain how she set up the strategy, why it worked so well, and how e-commerce business owners can adapt the approach to suit their own needs. Whether it’s creating urgency or building exclusivity, this episode offers practical steps to create a buzz-worthy sales event that customers won’t want to miss.
In this episode, Chontelle covers:
- The inspiration for the “50% off for 50 minutes” sale
- How she used email marketing, a simple Shopify collection, and a full-page popup to generate excitement
- Why exclusivity, scarcity, and urgency were key to its success
- How the strategy doubled her website visitors, boosted email signups, and attracted first-time customers
- Practical tips for adapting the concept without sacrificing profits, including alternatives to discounting
Resources and links:
Interested in more strategies like this? Join Chontelle’s signature program, Six Figure School, starting February 3rd, 2025. Spots at the half-price introductory offer are limited.
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